Detailed Information

Employment Experience

• 2014/04 -  *  Associate Professor, Department of Business Administration, Faculty of Economics, Saga University

Field of Specialization

• Marketing　

Membership in Academic Societies

• Japan Marketing Academy

Themes for Ongoing Research

• Brand Management System
• Place Branding

Books

• ブランド戦略;　2019/03
  ANNOUNCEMENT INFO.;　, 145-161頁
  AUTHOR;　
  

Original Articles

• What are the Critical Issues Facing Local SMEs in Japan?;　2022/11
  ANNOUNCEMENT INFO.;　Proceedings of the 31st Asian Economic Symposium 2022;, pp.28-41
  AUTHOR;　Junghwa,H.& Hirokazu,N.
  
• Use of Regional Characteristics for Branding and Strategic issues ーA Case Study of a project for Place branding in Anseong City Gyeonggi, South Koreaー;　2022/00
  ANNOUNCEMENT INFO.;　Economic Review(Saga University), 第55巻, 第2号, pp.55-67
  AUTHOR;　Junghwa,H.
  
• The Antecedents and Consequences of Effective Brand Positioning;　2015/00
  ANNOUNCEMENT INFO.;　Asia Marketing Journal, Vol.17, No.3, pp.33-51
  AUTHOR;　
  
• ブランド拡張の研究課題;　2011/07
  ANNOUNCEMENT INFO.;　, 大阪市立大論集(経済・経営学研究会), 第128号, 25-45
  AUTHOR;　
  
• A Global Marketing Strategy for a National Food Culture: A Case Study of a National Project for the Globalization of South Korean Foods;　2011/02
  ANNOUNCEMENT INFO.;　, 第61巻　, 第4号, 23－48
  AUTHOR;　
  
• Positive Feedback Effects of Brand Extensions;　2013/03
  ANNOUNCEMENT INFO.;　OCU-GSB Working Paper Series、No. 201307
  AUTHOR;　
  
• The Feedback Effect of Brand Extensions -Focus on the Impact of Brand Extensions on Brand Dilution-;　2010/08
  ANNOUNCEMENT INFO.;　『経営研究』, 第61巻　, 第2号, 43-58
  AUTHOR;　
  
• Re-examination of the Perceived Fit in Brand Extension;　2009/05
  ANNOUNCEMENT INFO.;　『経営研究』, 第60巻, 第1号, 55-72
  AUTHOR;　
  

Material, Commentary, Editorials, Research Report, A Comprehensive Journal Articles

• What are the Critical Issues Facing Local SMEs in Japan?;　2022/11
  ANNOUNCEMENT INFO.;　31 ASIAN ECONOMIC SYMPOSIUM 2022: Restoring and rebuilding Asian economies after a cascade of crises: Blueprints for improved food security, livelihoods, and sustainable development
  AUTHOR;　Hirokazu,N.and Junghwa,H.
  
• 第2章製造業;　2022/00
  ANNOUNCEMENT INFO.;　
  AUTHOR;　
  
• Feedback Effects of Brand Extensions;　2014/07
  ANNOUNCEMENT INFO.;　
  AUTHOR;　
  

Translation and Introduction of Academic Books, Work Overseas

• Successful Stores Unsuccessful Stores;　2009/02
  ANNOUNCEMENT INFO.;　, pp.1-208
  AUTHOR;