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“How Do U.S. Consumers’ Evaluate “Made in China” Products? An Investigation of the Relationships between Country-of-Origin (COO) Effects, Price, Brand, Product Involvement, and Purchase Behaviors”

発表形態：
その他
主要業績：
主要業績
単著・共著：
共著
発表年月：
2015年03月
DOI：
会議属性：
国際会議（国内開催を含む）
査読：
有り
リンク情報：

日本語フィールド

著者：
Su Zhuahi , Erdener Kaynak ,Yukiko Yamaguchi
題名：
“How Do U.S. Consumers’ Evaluate “Made in China” Products? An Investigation of the Relationships between Country-of-Origin (COO) Effects, Price, Brand, Product Involvement, and Purchase Behaviors”
発表情報：
INTERNATIONAL ACADEMY OF BUSINESS DISCIPLINES, 27th ANNUAL CONFERENCE, ORLANDO FL USA
キーワード：
概要：
抄録：

英語フィールド

Author：
Su Zhuahi , Erdener Kaynak ,Yukiko Yamaguchi
Title：
“How Do U.S. Consumers’ Evaluate “Made in China” Products? An Investigation of the Relationships between Country-of-Origin (COO) Effects, Price, Brand, Product Involvement, and Purchase Behaviors”
Announcement information:
INTERNATIONAL ACADEMY OF BUSINESS DISCIPLINES, 27th ANNUAL CONFERENCE, ORLANDO FL USA

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