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Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership - Pilot Trial

発表形態:
原著論文
主要業績:
主要業績
単著・共著:
共著
発表年月:
2022年03月
DOI:
10.1253/circj.CJ-21-0944
会議属性:
指定なし
査読:
有り
リンク情報:

日本語フィールド

著者:
*Atsushi Mizuno, Kenya Kusunose, Takuya Kishi, Jeffrey Rewley, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Daisuke Yoneoka, Masataka Sata, Toshihisa Anzai, Koichi Node
題名:
Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership - Pilot Trial
発表情報:
Circ J 巻: 86 号: 4 ページ: 715-720
キーワード:
Journal article; Page view; Twitter
概要:
Background: The impact of promotional tweets from the official journal account (forCirculation JournalandCirculation Reports) on article viewership has not been thoroughly evaluated.Methods and Results:We retrospectively collected journal viewership data forCirculation JournalandCirculation Reportsfrom March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60-104] vs. 18 [8-41]). Conclusions: This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.
抄録:

英語フィールド

Author:
*Atsushi Mizuno, Kenya Kusunose, Takuya Kishi, Jeffrey Rewley, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Daisuke Yoneoka, Masataka Sata, Toshihisa Anzai, Koichi Node
Title:
Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership - Pilot Trial
Announcement information:
Circ J Vol: 86 Issue: 4 Page: 715-720
Keyword:
Journal article; Page view; Twitter
An abstract:
Background: The impact of promotional tweets from the official journal account (forCirculation JournalandCirculation Reports) on article viewership has not been thoroughly evaluated.Methods and Results:We retrospectively collected journal viewership data forCirculation JournalandCirculation Reportsfrom March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60-104] vs. 18 [8-41]). Conclusions: This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.


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