MF研究者総覧

教員活動データベース

Relationship Between Official Twitter Ambassadors and the Number of Retweets in the Annual Congress - "Tweet the Meeting"

発表形態:
原著論文
主要業績:
主要業績
単著・共著:
共著
発表年月:
2021年06月
DOI:
10.1253/circrep.CR-21-0063
会議属性:
指定なし
査読:
有り
リンク情報:

日本語フィールド

著者:
*Atsushi Mizuno, Jeffrey Rewley, Takuya Kishi, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Koichi Node
題名:
Relationship Between Official Twitter Ambassadors and the Number of Retweets in the Annual Congress - "Tweet the Meeting"
発表情報:
Circ Rep 巻: 3 号: 7 ページ: 414-418
キーワード:
Ambassadors; Annual congress; Twitter
概要:
Background: The relationship between Twitter ambassadors and retweets has not been fully evaluated for "tweet the meeting" activity. Methods and Results: We collected data on the number of tweets and retweets during the Japanese Circulation Society's (JCS) annual meetings in 2019, 2020, and 2021. After adjustment, JCS Twitter Ambassadors, selected by the JCS to increase the meeting's visibility, increased the total number of retweets by 9%. Conclusions: This is the first report on the numerical relationship between JCS Twitter Ambassadors and the total number of retweets during an annual congress. Original tweets by JCS Twitter Ambassadors increased the number of retweets, but retweets by influencers were more effective at stimulating social media engagement.
抄録:

英語フィールド

Author:
*Atsushi Mizuno, Jeffrey Rewley, Takuya Kishi, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Koichi Node
Title:
Relationship Between Official Twitter Ambassadors and the Number of Retweets in the Annual Congress - "Tweet the Meeting"
Announcement information:
Circ Rep Vol: 3 Issue: 7 Page: 414-418
Keyword:
Ambassadors; Annual congress; Twitter
An abstract:
Background: The relationship between Twitter ambassadors and retweets has not been fully evaluated for "tweet the meeting" activity. Methods and Results: We collected data on the number of tweets and retweets during the Japanese Circulation Society's (JCS) annual meetings in 2019, 2020, and 2021. After adjustment, JCS Twitter Ambassadors, selected by the JCS to increase the meeting's visibility, increased the total number of retweets by 9%. Conclusions: This is the first report on the numerical relationship between JCS Twitter Ambassadors and the total number of retweets during an annual congress. Original tweets by JCS Twitter Ambassadors increased the number of retweets, but retweets by influencers were more effective at stimulating social media engagement.


Copyright © MEDIA FUSION Co.,Ltd. All rights reserved.